01
(8 min read)
Discovery research exposed a core weakness in the B2C model, delivering the clarity required to steer the venture toward a viable strategic pivot..
02
(8 min read)
We neutralized the critical post-launch constraint by implementing the PLRB and eliminating friction points for high-intent users, fueling a rapid conversion increase from 2% to 7% in two months.
03
Coming Soon!
Bridging the Gap: Exploring Adoption Barriers for AI Simulation in Dental Care.
Still Cooking! This project is currently being documented. If you're curious about the work, please reach out and let's chat!
04
Coming Soon!
Quick Service Design: Creating Systemic Clarity and Accountability in Express Delivery.
Still Cooking! This project is currently being documented. If you're curious about the work, please reach out and let's chat!
01
(4 min read)
A high-level look at how I strategically select methodologies, manage stakeholder engagement, and guide projects from initial discovery to final, evidence-based strategy.
02
Defining the UXR Role: Working Across Projects and Industries in the Venture Builder Model
Coming soon!
Still Cooking! This article is currently being documented. If you're curious about the work, please reach out and let's chat!
This section offers a quick look at my design archive, showcasing work and concepts primarily developed during my early years and throughout my post-graduate studies.
This archive provides context on my foundational learning and my hands-on experience in translating early insights into tangible product concepts.
01
(3 min read)
02
(3 min read)
03
(3 min read)
UX Case Studies Articles Design Hobbies
Channeling my energy into creative work keeps my mind sharp and feeds my passion for understanding how things are made.
I enjoy making crafts and sketching, i feel it’s a great way to bring focus and colour into my life. This section offers a quick look at some of my early product explorations and sketches.