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Catalyzing the Pivot: How UX Research Drove a Healthtech from High-Risk B2C to Strategic B2G
Industry: Healthtech
My role: UX Researcher | Research planning, recruitment, execution, reporting, and presentation
Methodologies: 1 Diary study, 3 Usability studies, 3 User Interviews
Tools used: MDBX (apk version), Appetize , Google meet, Google forms, google sheets, Figjam,
Duration: 6 months
Highlights
⭐ Foundational Validation & Strategic Shift
Investment Clarity: Successfully validated the necessity of solving non-adherence, providing the foundational confidence required for Modus's investment decision.
Strategic Risk Mitigation: Delivered the crucial evidence that catalyzed the shift, justifying the move from the high-risk B2C model to the viable B2G path.
⭐ Actionable Product & Operational Directives
Critical Technical Risk Identified: Uncovered a critical packaging usability issue that affected dosage integrity. The finding immediately reinforced the necessity for specialized robotic dispensing, preventing a major patient safety risk.
Non-Negotiable Design Mandates Set: Low-fidelity testing established accessibility (e.g., low cognitive load), immediately shaping the technical product roadmap.
⭐ Research Efficiency & Data Acquisition
High-Value Data Acquisition: We gained deep, sustained insights by strategically prioritizing and sequencing studies across phases. This proved my ability to extract quality insights efficiently under tight timelines.
