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From User Validation to Post launch research: The End-to-End Strategy for Jamali Box's Success
From User Validation to Post launch research: The End-to-End Strategy for Jamali Box's Success
Industry: Beauty Tech
My role: Lead UX Researcher | Research planning, recruitment, execution, reporting, and presentation
Methodologies: 1 Survey, 1 User acceptance study, 3 Usability studies, 1 Guerrilla testing, Contextual enquiry (sales), Service design blueprint, Feedback and follow-up blueprint
Tools used: Jamali box website, Figma, Google forms, Google meet, Google analytics
Duration: 6 months
Highlights
⭐ Driving Conversion Growth:
Successfully led the goal to unblock high-intent users and resulting in a 30% reduction of drop-off rates and drive the conversion rate from a stagnant 2% to 7% in two months, resulting in a 250% total increase in final paid subscribers.
⭐ Optimizing Core Funnel Efficiency:
Achieved ~ 50% time reduction on the critical beauty quiz, improving completion time from 9-10 minutes to an average of 4-5 minutes through pre-launch iterative testing.
⭐ Securing Investment and Viability:
Delivered foundational user data and strategic direction that validated the product's viability and served as the justification for Modus Capital's strategic investment.
⭐ Maximizing Research ROI:
Strategically protected and maximized the budget, ensuring 100% efficiency by leveraging existing insights, zero-budget studies, and avoiding costly new full-scale research post-launch.
⭐ Establishing Retention Foundation:
Successfully leveraged quick fixes (content/marketing alignment) to reinforce the core personalization value, laying a crucial foundation for long-term user retention and minimizing future churn.
